(continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)
Editor's Note:

Johannes used many supplementary class handouts and slideshows which have not been included in this book, since he already well illustrated each point.  This inclusion from handouts Johannes pasted in his notebook, to show the LOST OPPORTUNITIES  in modern advertising for using writing shapes and color choices. 

He took threes pieces (upper left, center, lower right) without alteration from a printed weekend flyer found in the mailbox to create a "collage of ugly writing."

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)

                                                                                                                                                                                                  (continued on next page)